At the recent ASPS conference in Chicago, surgeons participated in a forum titled “Survival Strategies for Tough Economic Times.” Among the strategies discussed were civic participation, fundraisers, promotions and discounted package deals.
The New York Times picked up the story and compared many of the discounts seen at the surgery or dermatologist office to a "supermarket circular."
Beverly Hills dermatologist Don Mehrabi offers "Botox Fridays," during which he cuts prices on the injectable by almost 30 percent.
New York surgeon Dr. Lawrence Reed suggests that the economy has forced surgeons and other medical professionals to seek "creative marketing strategies to stay afloat." Just like any other business struggling in this economy, you need to enhance your appeal and get an edge on the competition.
Pharmaceuticals are also contributing dollars to the cutback to help the doctors. Medicis offered rebates as high as $100 for over 20,000 consumers who purchased the dermal filler Restylane.
Keep an eye out for deals during this holiday season - you might find some great incentives or coupons on your doctor's website or if you schedule a private consultation, it could result in a cost significantly lower than you had expected.