Online reviews have become one of the most trusted sources of information when making purchasing decisions, but it's not as simple as pounding out an opinion and hitting submit. While this transparency can be an asset to consumers, it's often not so popular with businesses, particularly those that aren't providing the most up-to-scratch customer service. Rather than embrace online feedback as free market research, some businesses react by trying to prevent reviews, stifle feedback, or by suing when negative opinions are voiced.
However, the fact that some businesses are thin-skinned shouldn’t stop you from making your online voice heard. Here are a few things to keep in mind when leaving reviews online, especially when your consumer experience was less than stellar.