Zoom Whitening Vs. Brite Smile

I have used both the Zoom and Brightsmile machines and can confidently say that Zoom whitening is a superior product. Zoom has come out with three different machines over the years ( Zoom, Zoom 2, and Zoom Advanced Power). Zoom AP is the latest model and far superior to Brightsmile in my opinion. Zoom requires less chair time and there is less postoperative sensitivity compared to Brightsmile. If you're looking for a quick way to enhance your smile, call a Zoom certified office and get yourself scheduled!

Phillips has outdone themselves with the creation of Zoom! Whitespeed.  The results are fabulous.  Patient satisfaction is near 100%It is quit simply the fastest, easiest, and most effective in office  whitening solution.  The new light activates the hydrogen peroxide and helps the stain fighting radicals whiten faster and increases whitening results by 40%The beauty of the Zoom whitespeed as compared to older Zoom models is the ability to lower the light intensity during treatment when a patient begins to develop sensitivity ("zingers").  This allows patients to complete the 3 sessions and not sacrifice results by ending the session early.Zoom! has been proven to be the best light activated whitening system to date.  And with the newest technology of Phillips Zoom! Whitespeed this can be done better and with less discomfort. 

Both products are in office light assisted teeth whitening. However, for full disclosure Zoom bought out Britesmile, so it is likely that they are identical at this point.
If they ARE the same, I would choose based on price.