Sensitivity mainly depends on the individual’s teeth and some are just more sensitive than others. However, here at the London Centre for Cosmetic Dentistry we specialise in whitening treatments that use very little hydrogen peroxide (this is what can cause sensitivity) but achieve fabulous results (as if we were using a high percentage) due to the technology we apply to do the whitening. For example, we have the UltraSonic whitening, a favourite with the Hollywood A-list, which uses sound waves, instead of the usual ultraviolet light to breakdown the stain molecules on the teeth. If you have your teeth whitened and they are a little sensitive, I would recommend not eating anything too hot or too cold for a few days, nothing too sugary or hard (like a boiled sweet) and brush your teeth with a soft-bristled toothbrush. If the sensitivity continues you should go back to the dentist who did the whitening. If you are doing a whitening kit at home and your teeth/gums start to hurt, I would recommend that you stop and do the above. However, with today’s technology and at a reputable dentistry you should only be getting very minor or no sensitivity.