What Does the Raising the Fold in Breast Lift Mean?

SEE VIDEO BELOW FOR EXAMPLES:
"Raising the fold" refers to the breast crease where your underwire normally sits. WE call this the InfraMammary Fold or IMF.
This is not a breast lift and is most commonly performed when:

an implant bottoms out
a mastectomy eliminates or disrupts the fold
congenital causes (asymmetry or in scoliosis) are responsible

This can be performed with an external incision or with an internal incision.
When it occurs following placement of an implant it can sometimes be accomplished using an internal "capsulorraphy" technique.

"Raising the fold”  refers to moving the inframammary fold ( the junction between the breast and the abdominal wall skin) superiorly.  This can be done as part of a breast lift operation or as part of a revisionary breast operation.  Exactly,  what is necessary to raise the inframammary fold will depend on the specific patients situation.

I hope this helps.

Raising the breast fold is a generic term. Is this referring to raising the fold in a breast lift operation, or correcting a double bubble deformity in a breast augmentation?

"Raising the fold" implies elevating the inframammary fold of your breast. There are many reasons to do this, i.e. breast symmetry, closing down the pocket in revisional surgery, etc. It is simply one of the many techniques used in various breast procedures including breast augmentation and mastopexy.

The fold is the inframammary fold, or the crease where the underwire to your bra goes.  It usually involves a horizontal scar of various lengths.  It does not raise the nipple, and is not a substitute for a lift.