Examination is critical. For instance. If you have widely spaced cleavage with wide insertion of the pectoralis muscles and engage in strenuous use of your pectoralis muscles, avoid sub-muscular placement. The medial muscle insertion acts as a wall, and the implants are progressively forced toward the arm pits as size is increased instead of filling cleavage. You will generally get a better result with silicone on top of the muscle in these cases.
A common misconception is that the shape of the implant determines the shape of the breast. In reality, the breast tissue shapes the implant if it is a soft pliable gel. An implant hard enough to shape a breast is not particularly pleasant to the touch.
There is no such thing as cup size. If you buy ten bras, you will be a C in one, a D in another, and a B in another. We like to think of a full "C" small "D" look, as a full but natural proportion to the body shape of the patient. There is no way to measure it because every patient has unique proportions. A 500cc implant in a 4 foot patient might be grotesque, yet too small for a broad shouldered athletic 6 foot woman.
Don't get hung up on cc's. A well trained surgeon will place sizers into the pocket during surgery. We like to progressively enlarge the breast with sizers. The breast enlarges symmetrically at first. At a certain point the lower pole cannot stretch any further and the upper pole enlarges disproportionately until it looks unnatural, or the nipples point down. We then back off one size and this gives us what we call "classy but juicy" in the patient with normal but small breasts to start with. Drooping nipples, ptosis, tuberous breasts, severe asymmetries, etc., demand more sophisticated analysis and surgical options. Be sure to consult several surgeons and chose one that best evaluates your anatomy and offers common sense options. Best wishes, knowledge is power. Luis F. Villar MD FACS