My plastic surgeon's office is offering a membership for a monthly fee where you can get two areas of CoolSculpting for a low price, so I tried it out for my waist/back. I run about 20+ miles a week and I can't shift the fat from this area. Today, I went in for the procedure. The initial suction from the device was painful, but it was over in a few seconds. 36 minutes of cooling and then it's done. I could feel it, but it wasn't painful. I worked on my laptop throughout the procedure. Afterward, I had a massage on both sides. This was painful, but only 10-15 minutes total. Beauty is pain! In terms of other beauty treatments, this wasn't bad at all. Hopefully I'll see results in about a month! I'm now 9 hours after the procedure. No pain just some slight tenderness.