I was having repeat sinus infections due to a deviated septum. Since I had to get surgery to fix that anyway, and since my nose did not conform to general ideals of beauty (slight bend in the bridge and hooked end), it just made sense to opt for cosmetic procedures.
It's unreasonable to expect one procedure to drastically change appearance unless there is a deformity. However, in my case, my nose was the one feature that was distinctly unattractive. The procedure has definitely improved my overall appearance and has had tangible, though not life-changing, effects. The minimal downtime and discomfort (about two weeks of crap in my nose) were definitely worth the outcome. Summary: short-term costs with moderate benefits accrued over the long-term and low risk= high reward to cost ratio.