Unless you believe that facial exercises can improve your skin or muscle tone, this is nothing more than electrical muscle stimulation combined with creams and mositurizers. Cosmetics. (No harm, but definitely nothing special.)
This is analagous to the "ab slimmer belts" with electro pads that you wear at night to contract your abdominal muscles and "exercise while you sleep." It doesn't burn fat or help you lose weight, nor does it really bulk-up your abdominal muscles, but it will make them a bit sore, so you think something good is happening. The "Catio Lift" is much the same--different location, plus all the "special" creams and potions.
At 27, the only reason you might have a small amount of skin/muscle laxity is if you were morbidly obese and then lost over 100 lbs., causing some loss of elasticity. But even in massive weight loss patients, facial laxity is seen to a minimal degree at your age. Unless massive weight loss is an actual issue, there is nothing else adversely affecting your skin besides sun exposure (or tanning beds), smoking, and genetics. The latter can't be changed, and if the first two are not an issue, then any good skin care regimen, products, and diet will be more helpful than spending your money on the Catio "Lift." (Quotes are mine, because the only thing that is "lifted" is the residual cash from your wallet!) Best wishes! Dr. Tholen