The People Behind RealSelf
Our team is made up of a diverse group of people who are passionate about making a difference in the world of health and beauty. We also share values that define how we operate, treat one another, and create meaning for our community. RealSelf is based in Seattle but additional team contributors are located in the UK and across the U.S.
Management Team
Tom Seery, Chief Executive Officer & Founder
Tom has spent over a decade on consumer web products, most recently for Expedia, Inc. where he worked with the founding team to establish Expedia's leadership in the online travel market. Prior to Expedia Tom worked at VacationSpot.com -- the first online vacation rental search engine-- and managed engineering projects for Unisys Corporation. Tom has master's degrees from Drexel University and the University of Washington and his bachelor's degree from Connecticut College. Private Message Tom on RealSelf
Maureen Ezekwugo, Executive Vice President, Doctor Community
Maureen is responsible for building the community of doctors at RealSelf. She previously worked with Market Leader as Director of Sales and helped build their sales department during the start-up, IPO offering and multiple product launches. Maureen attended school at the University of Oregon and Western Governors University and has a Bachelor of Science degree in Business Management. Maureen’s favorite part of RealSelf.com are the Before and After pictures and she loves reading the personal experiences shared by community members.
Anthony Mendonca, Vice President, Engineering
Anthony manages the engineering team and is responsible for all website, mobile and internal product development, corporate IT, and datacenter operations. Before joining RealSelf Anthony was the Lead Developer at Lockerz, in charge of managing a team of engineers to build two of Lockerz core products from the ground up, including an online streaming video service and social networking platform. Prior to Lockerz, Anthony worked in the Bay Area as a Senior Engineer at Intuit for 8 years.
Alicia Nakamoto, Vice President, Community & Marketing
Alicia is responsible for the RealSelf consumer community, ensuring a genuine and real conversation around any elective procedure. Alicia has over 20 years in building high-tech and online experiences starting at HP in the Silicon Valley to Seattle where she has worked at Bing and Amazon.com. Her passion is to enable consumers to have access to the best information to make the right decisions whether it is buying a camera on Amazon.com or choosing a medi-beauty procedure. She believes the internet is all about transparency and her role is to protect the integrity of what’s being provided. She was so intrigued with RealSelf and the “whisper-topics” that are being discussed by millions of people, she had to join the team to help raise awareness so anybody can join in the conversion. Alicia has her bachelor's degree in Communications from California State University-Chico.
Board of Directors
Rich Barton
Richard Barton is the Executive Chairman of Zillow.com. Before creating Zillow, Rich founded the online travel site Expedia. Expedia was started within Microsoft in 1994, and then spun out of Microsoft in 1999; Rich served as the President, Chief Executive Officer and a Director until March 2003. By that time, Expedia had grown to become the largest online seller of travel in the world. Rich also worked from 1991 to 1994 in various product management roles for Microsoft. He is currently a venture partner at Benchmark Capital and on the board of directors of Netflix. Rich holds a Bachelor of Science degree in Industrial Engineering from Stanford University.
Mike Slade
Mike Slade is a partner at Second Avenue Partners, a Seattle-based provider of management, strategy, and capital for early stage companies. Mike began his career at Microsoft in 1983 and spent seven years there in a variety of product marketing roles. He served as director of corporate marketing in Microsoft’s systems software division before leaving in late 1990. He spent 1991-92 as vice president of marketing for NeXT Computer, and he also served on the corporate boards of Metricom (1994-96) and the CKS Group (1996-98). In 1998, Mike retired as chairman and chief executive officer of Starwave upon its sale to The Walt Disney Company. From 1998 until 2004, Slade served as a consultant for Apple chief executive officer Steve Jobs. Slade earned his bachelor’s degree in economics from Colorado College and his master’s degree in business administration from Stanford. He currently serves on a number of corporate boards as well as the boards of trustees for Colorado College and the Broadway Bound Children’s Theatre.
Tom Seery is also a member of the board.

