I went in for a quote, knowing the procedure typically costs around $2,000 - even in La Jolla. Cosmetic Laser Dermatology quoted me over 3 times that amount.
I then went to other well rated offices in the area and got quotes in the original range I was thinking. The whole office vibe seems like they are out to squeeze every penny, so I'd highly recommend getting multiple quotes before saying yes to anything here. It's a shame because they seemed very nice and well qualified.