- Resource Center
Resource Center
Welcome to the RealSelf Doctor Community Resource Center where we have compiled useful links and templates to topics that make social marketing easier and more effective for your practice.
The 5 Cs of Social Healthcare Marketing
There is no silver bullet when it comes to the secret of social media and developing a strategy that's right for your business. The 5 C's are simply based on the wisdom we've gained at RealSelf which has progressed over time through methodical learnings which have helped RealSelf become the most popular consumer site for aesthetics.
1. Content
Content is the currency of social media. Good content helps consumers build their confidence.
2. Conversation
The most important social media conversations are about you and your practice.
3. Channels
Be strategic. Find the right audience to connect with by asking your patients where they go online. Be there.
4. Code of Conduct
Establish social media principles and posting rules for your practice. Assume everything you post is a permanent record. Above all else, tell the truth and be authentic.
5. Commit
Social media is not a one-time event. It requires an ongoing investment.
Social Media Principles
One of the first steps in creating a code of conduct for your practice is to agree to Social Media Principles. We’ve created a template for as a guide. Feel free to download the document, personalize it for your office and print copies for your office.