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Should I Be Suspicious of a $99 Zoom Denist In-Office Teeth Whitening Offer?

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There are a few specials on Groupon and other marketing venues offering Zoom at $99 for Denist In-Office Teeth Whitening. Can you tell me if this sounds realistic and if it can be the entire, full procedure without any short cuts or leaving out a key component (like trays)? If so, how can dentists afford to do this? Also, do you think this low of a price would compromise quality or safety? Thank you!

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