I am an active person in my mid 40's. I take care of myself and have always had troublesome areas of my body that no amount of dieting or exercise would eliminate. I decided to try Coolsculpting for my stomach area. You pay per area so it was pricey (upper and lower abs). I would have liked my flank areas done as well but thought I would just start here. The "cooling sensation" was tolerable but the massage afterwards was worse! So brace yourself for it. It's necessary in order for the frozen fat to move through your system and you don't want lumps on your body there! The first couple of weeks after I experienced intense itching of the skin which was is awful for someone who has psoriasis and eczema! No where was this called out in any medical review that I could find of the treatment and the provider stated Coolsculpting does not impact someone who is a psoriasis/eczema sufferer but this is really misleading. The treatment itself invokes an anti-inflammatory response. I also suffer from alopecia. This treatment seemed to make it worse. Way more of my hair fell out and I had larger and more bald spots. I decided to stop the treatment altogether as all of my autoimmune disorders seemed to get worse after. However, the treatment did work. I was noticeably smaller in my stomach area. I didn't go overboard with eating either. I just did what I normally did - ate healthy, resumed daily exercise. I would say that if you do not suffer from any autoimmune disorders this is a good option for something that is non-invasive. For someone who does have autoimmune disorders, keep in mind that this treatment and can and does impact your symptoms significantly.