The best advice you can give to someone about their face is to find an Expert!  It started when I was in my late 40's, I was unhappy when I took photos with family and friends.  I realized that I'm not 27 anymore.  So I had to do something even if it was just one procedure.  I wanted an expert.  I researched who is an expert on the face?  That doctor would be a Facial Cosmetic Surgeon, a doctor who only worked on the face and neck. I found Dr. Hanna, a specialist in the face and neck,.  I set up an appointment with Dr. Hanna, he was very easy to talk to, understood my needs,  and very informative as to what I should do now , as well as my future cosmetic outlook.  I know I will need a face lift eventually.  I decided to do my upper and lower eyes.  The procedure was amazing, no pain and the recuperation was quick.  Love the results!  Currently I schedule Dysport and Restylane injections periodically with Dr. Hanna.  What's very important is Dr. Hanna does the injections himself not a nurse.  This is your face do it right!  I highly recommend Dr. Hanna; start with some type of procedure or treatment.  I am 51 now and I do get mistaken to being in my late 30's.