No More Gray Hair
Beauty Cred on 21 Jan 2008 at 5:02pm
If you want to get rid of your gray hair or change the color of your hair, chances are you go to a salon. And it costs a bundle. Not to mention the fact that hair color changes the texture of your hair -- usually for the worse. I had to start coloring my hair in my thirties, because I began to go gray early. I think that's hereditary: at least it happened the same way to my mom. And I've been a prisoner of the salon ever since. And as I get older, I worry more about the condition of my hair after it has been colored.
But early word from Procter and Gamble (P&G) is that they've made a hair coloring breakthrough that will persuade more women to color their hair at home and preserve hair quality, too.
After 10 years of research P&G has created a system to remove existing color that it believes works faster and more efficiently than currently available alternatives. The new technology will be featured for the first time in a hair color product in March when P&G launches Perfect 10 by Nice 'n Easy.
According to P&G , the new stuff is less alkaline than conventional alternatives, which helps preserve the hair's natural protective coating and reduce the unpleasant ammonia odor associated with home hair color. It also reduces unpleasant effects on the hair by making damaging free radicals, formed during the coloring process, inactive.
But one of the biggest draws of the new technology is that it allows you to complete the dying process in only 10 minutes, rather than 30 minutes.
I doubt that I will begin coloring my hair at home, simply because I'm lazy. But if this new product is really as good as P&G says it is, I might bring some with me to the salon.