Nip + Fab Makes the Fabulous Claim of a Tone Tummy

A. Foley on 29 Oct 2010 at 4:41pm

Wouldn't it be great if we could tone our tummy by simply rubbing on a cream or taking a supplement?

Tummy cream maker Nip + Fab wants you to believe it's true. With the help of the rumor that British celeb Denise Van Outen got amazing belly toning from the product, it's selling out in the UK.  Boots offers it for For £18.95.

Denise Van Outen Before and After

Photo: Denise Van Outen Before & After

Nip + Fab claims that rubbing on the cream, twice daily, leads to a visibly firmer, flatter silhouette.  Nip Fab contains and offers, according to the company:

- caffeine: active burns + eliminates fat cells
- synephrine: smoothes + tightens
- lecithin: softens + hydrates 

Creative PR marketing still leaves us with just one question: where's the science?

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