L'oreal snake oil: Sublime Slim

Beauty in Seattle on 20 Jan 2007 at 12:10pm

L'oreal has taken the path of a shlocky late-night infomercial with its new Sublime Slim body firming patches.  It upsets me that a trusted brand like L'oreal decides to make unsubstantiated promises that put it in the league of breast enlargement pill makers. 

L'oreal advertises the Sublime Slim as "Overnight power firming", where with one application your supposed to experience firming ofsublime slim from loreal makes plenty of body slimming promises body areas like your thighs or stomach (shown in their ad images). 

The L'oreal website takes the promise another step further, stating that the patches get rid of cellulite.  If you dig deeper you'll discover that the reported results are actually much less than slimming and cellulite busting: "Skin is smoother and appears softer."  Anyone else sensing this product is nothing but snake oil?

Sublime Slim looks like a biore strip (which also didn't live up to their promise) and contains caffeine.  Caffeine for cellulite treatment has kicked around for a while, including silly products like coffee tights.  I say to L'oreal prove it.  Show us that caffeine works, let alone the patch. 

Heck, if caffeine works, then we might as well take coffee baths.