A New Take On The "Lipstick Effect"

A. Foley on 5 Sep 2012 at 9:00am



The current recession has been studied from all different angles (we even picked up the correlation of male stress with attraction to curves), and beauty trends are not exempt from the inquiring minds of psychologists or economists. The main question being, why does the beauty industry seem to be recession proof?

Many have written on and debated the credibility of the "lipstick effect," the idea that women continue to buy less-expensive luxury projects, i.e. beauty products, during times of financial hardship - but there's a new opinion on the table as to why.

Debunking the prior idea that women buy more beauty products in a recession to feel rich, a group of research psychologists conducted an experiment that suggested women make the spend to increase their attractiveness when there are fewer "high-quality men in a woman's mating pool." However, the new hypothesis is not without dissenters, citing it as "a gross over-generalization" and speculative."

The fact that the medi-beauty industry has continued to grow year-over-year, in spite of economic downturn, is interesting to consider along with the various theories of motivation. But, in the end, whether you want to buy a few tubes of lipstick - or take the next step and pay for cosmetic procedures - in order to feel more confident for yourself or in your appearance to others, the choice is yours. 


Do you think it's an evolutionary instinct to want to feel more attractive for a mate when that pool of partners may be decreasing? Let us know in the comments below!


photo credit: pashapixel