Intelligent Aesthetics launches to end false hope in skincare

Beauty Cred on 11 Jul 2008 at 10:41pm

So it appears the new catch-word in beauty marketing is "truth". Intelligent Aesthetics (developed by Northeast Dermatology Aesthetics) is a new dermatological skincare line whose tagline is "Truth-based Skincare" along with "The end of False Hope". Sounds like someone's talking my language. But then, Cosmedicine's tagline is "Truth is Beauty". It starts to beg the question, "why should I trust you?"

As I typically say, the proof is in the pudding. So I'm trying Intelligent Aesthetics Enlighten regimen. I got on the skin brightening bandwagon so I figured I try it--it's for signs of premature aging--the ones brought on my environmental damage (fine lines, hyperpigmentation). And here's my first impression...

First off, I love anything for skin or hair that has a grapefruit scent to it. It's just me. So the Enlighten regimen already has one in the plus column. The Resurfacing Bio-Enzyme Cleanser is a gel that foams as you swirl it on. It has a lighter texture, so at first you're not sure that it's doing much. But upon rinsing, I find my skin feels refreshingly clean and clear--the way I want it to feel when I'm going on to next steps. And it doesn't strip my skin either. It's in a convenient-for-dispensing container--and the size is generous (9.3 oz, which they say is a 90-day supply for $30) and you don't need much per cleansing.

The toner (aka Age Management Skin Primer) is up next. In truth, I'm not a big fan of toners. They're a staple in skincare land, but I find that unless they're additive to the process (ie, they do more that tell me they'll "whisk away any remaining debris") I'm not buying. The Skin Primer though does contain Glycolic and Lactic Acids--so their is some benefit on the exfoliation front--and this is key for the next step...

...and one that differentiates Intelligent Aesthetics. Each and every regimen includes a mask. I like this concept--and as I apply the Intensive Skin Brightening Treatment, I feel like something is happening. There's the slightest stinging sensation--but not an irritating one. More sensitive skin types may find it so--particularly as you're instructed to leave the mask on for at least 5 minutes. The Intensive Skin Brightening Treatment contains Glycolic Acid, Sygoni Mushroom and Shea Butter, and upon wiping away with a warm washcloth my skin feels "treated"--hydrated yet I can feel some of the exfoliation properties of the Glycolic Acid at work.

Finally, the regimen calls for the AM/PM Radiance Complex. This is a lighter-feeling moisturizer that contains Sygoni Mushroom (touted as a spot-reducer), Vitamin K, Evening Primrose and Avocado Oil. This was probably the most underwhelming of the bunch. It didn't provide moisturization to write home (or to you) about, but it did hydrate a bit. As a soother it was so-so. I probably would've opted for something a bit richer, and for daytime I truly prefer my moisturizers to contain sunscreen, which this does not.

In terms of brightening, I didn't notice specific spots or shaded areas fading from view, but the regimen did provide an overall brightening effect--my skin looked more refreshed and a bit more even in general. I love the scent and I'm a definite fan of the cleanser and mask combo--both leave skin feeling renewed. The Primer adds the benefit of an additional swipe of Glycolic acid, an ingredient my skin gets a regular dose of. But I'd skip the moisturizer.