Was 2014 Really the Year of the Butt? RealSelf Data Shows…

Elisabeth Kramer on 11 Feb 2015 at 5:00pm

Was 2014 the Year of the Butt2014 was the year of the butt — at least, that’s the message you’d get if you tuned in to American pop culture in the last 12 months.

From Vogue’s heavily criticized proclamation to the immense popularity of bootylicious stars like Iggy Azalea and the omnipresent Kim Kardashian, there were plenty of backsides on last year’s front pages. But should headlines be believed? Was a curvier profile as popular in the operating room as it was on the newsstand?

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Yes, yes, and more yes. RealSelf ran the numbers and between 2013 and 2014, interest in Brazilian butt lifts grew by 15% and remained one of the most popular treatments on our site with nearly 6,000 RealSelfers accounting for the BBL 93% Worth It Rating in 2014.

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Of course, butt augmentations aren’t the only plastic surgery people have on their minds. In 2014, interest surged around all kinds of procedures including — no surprise here — breast enlargement. That category, which includes procedures like breast fat transfer and breast implants, grew by more than a third. In comparison, RealSelf’s butt augmentation category, which includes butt-related surgeries like butt lifts and BBL revisions, saw a year-over-year increase of 19%.

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This isn’t to say butts aren't big. Instead think of it as a shift in what people think about when they think about plastic surgery. If last year proves anything, it’s that the booty tops the list of body parts people know they can and want to enhance.

So address your thank you notes to whichever starlet you feel appropriate: Kim Kardashian, Jennifer Lopez, Nicki Minaj, etc. Wishing for a curvier figure has got millions of women moving butts up from the rear.