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B2B Product Marketing Manager
RealSelf is seeking an exceptional individual and experienced Product Marketing Manager to join our high growth team. You will be responsible for the marketing of our overarching product/platform and features. You will craft the messaging and positioning. You'll conceive, develop and execute innovative communication strategies that drive demand. The ability to grasp and translate features/ capabilities into benefits is crucial. You will be an expert in our B2B audiences (e.g. plastic surgeons, med spa owners, medical directors, etc.), how they buy and their buying criteria, and will transfer that knowledge to the sales channel.
- Develop product/platform and feature positioning and messaging that differentiates us in the market
- Develop the overarching communication strategy and execute the plans that drive demand for our product/platform and features with both prospects and existing customers
- Create the go-to-market plan, collaborating closely with Product Management, Design, Data Science and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
- Design the best product experience for our audience with Engineering, Product Management and Design teams.
- Be an expert on our audiences, how they buy and their buying criteria; be an expert on our competition and how to appropriately message against them
- Sales enablement; communicate the value proposition of the product/platform and features to the sales team and develop sales tools that support the selling process
- 5+ years of software product marketing experience
- 2+ years experience at a SaaS or internet technology company
- Experience creating go-to-market plans and value propositions
- BA in business or marketing
- Very strong written communication skills
- Excellent cross-functional teaming capabilities
RealSelf is the largest online destination to get informed about elective cosmetic procedures and to find the right doctor or clinic. More than 9 million people visit RealSelf each month to find out which treatments and providers live up to their promise of being "Worth It." RealSelf is powered by unbiased experiences shared by consumers for hundreds of treatments, ranging from simple skincare to highly considered cosmetic surgery. Offering millions of photos and medical expert answers, RealSelf has become the essential resource and service for those seeking to find the right local provider.
Interested? We’d love to hear from you. If it sounds a bit outside of your wheelhouse, we encourage you to apply. We are a growing company and we are always on the lookout for great candidates for all of our teams. Please click “Apply Now” to submit a cover letter and resume.