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We are seeking an analytical individual to help us plan and execute paid digital marketing programs. This role will also manage experiments in new, emerging channels and communicate marketing performance to the executive team and broader organization. We’re a small, fast-moving team and this is a rare opportunity to make a real, immediate impact on a fast-growing business.
- Responsible for building, optimizing and analyzing paid campaigns and testing plan
- Develop test hypotheses based on analysis or competitive research
- Coordinate across product, engineering and content to ensure that all campaign assets are ready for launch
- Create campaigns in Adwords and Facebook and track and optimize their performance
- Design and manage reporting that tracks campaign performance and marketing spend
- Work with the analytics team to ensure we are capturing performance data and that all tagging is in place
- Responsible for updating the exec team on campaign performance and plans
- Work with select vendors and agencies to improve our paid marketing efforts
- Develop expertise for paid marketing in the aesthetic treatment category
- Perform in-depth post campaign analysis around keyword, location and content performance that we can use to improve future campaigns
Qualifications and Qualities
- 5+ years of experience in an analytical role. Experience with Adwords or paid Facebook campaigns required
- Bachelor’s degree
- Able to work in a fast changing environment , and demonstrate logical and structured thinking
- Strong creative problem-solving skills, business acumen, and customer focus
- An analytical mind - critical, curious, and quantitative
- Experience with Google Analytics or other web analytics tools is a plus
RealSelf is the largest online destination to get informed about elective cosmetic procedures and to find the right doctor or clinic. More than 9 million people visit RealSelf each month to find out which treatments and providers live up to their promise of being "Worth It." RealSelf is powered by unbiased experiences shared by consumers for hundreds of treatments, ranging from simple skincare to highly considered cosmetic surgery. Offering millions of photos and medical expert answers, RealSelf has become the essential resource and service for those seeking to find the right local provider.
Interested? We’d love to hear from you. If it sounds a bit outside of your wheelhouse, we encourage you to apply. We are a growing company and we are always on the lookout for great candidates for all of our teams. Please click “Apply Now” to submit a cover letter and resume.