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Director of Paid Marketing
RealSelf is seeking a highly motivated and experienced Paid Marketing leader to help build and manage the Performance Marketing team for our fast-growing startup. This individual will oversee paid digital marketing programs including paid search, display prospecting/retargeting (including paid social, mobile and video ads), affiliates as well as lead the effort to test and scale new/emerging digital channels. They will work closely with the Product and Growth & Analytics teams to identify and understand key customer segments, map and optimize the customer journey, and acquire new customers at a profitable cost.
- Develop a paid digital marketing strategy to target and acquire new users
- Plan and oversee the marketing budget and determine the right investment allocation by channel to drive maximum results
- Help build and manage the Performance Marketing team
- Continuously optimize existing channels while proactively testing out new tactics, partnerships and technologies
- Develop budget allocations across media mix scenarios using programmatic, direct buy, paid social media and demand generation services
- Manage relationships with media partners
Qualifications and Qualities
- Minimum of 5 – 10 years of experience in digital marketing and/or performance media planning and buying
- Results oriented with a track record of developing profitable traffic acquisition programs and experience with paid search, social media, analytics, targeting and landing page design
- Strong analytical skills and the ability to analyze and leverage performance data to both identify new opportunities and optimize current campaigns
- Strong business acumen, strategic thinker
- Experience with sourcing traffic through affiliates
- Demonstrated ability to deliver against KPIs while building the annual plan
- Knowledge of digital advertising creative development
RealSelf brings transparency to the $13.5B aesthetic treatment market which represents a wide range of services—from a simple skin treatment to a cosmetic surgery. At the heart of RealSelf is a community of people sharing personal experiences, unbiased stories, and candid advice. Every month, 9 million+ unique visitors view 50 million photos and tens of thousands connect with doctors for consultations. Thousand of medical experts also participate on RealSelf.
Doctors have posted over one million answers to questions and routinely upload educational videos, special offers, and patient before & after photos. RealSelf is a fast-growing, profitable company with a wide range of opportunities—come join our team today!
Interested? We’d love to hear from you. If it sounds a bit outside of your wheelhouse, we encourage you to apply. We are a growing company and we are always on the lookout for great candidates for all of our teams. Please click “Apply Now” to submit a cover letter and resume.