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Male cosmetic surgery and cosmetic medicine procedures are definitely on the rise. There's a number of factors for this. One of them is that people say, I wear my resume on my face, and it's driven by that pursuit. Other men just want to look better. You know, they're working out at the gym. They're taking an interest in their diet and so forth and they still have some resistant bulges or some things they want to improve on that women have always been concerned about.

So our numbers have doubled, in terms of surgery. Over one year, we've gone from 10% to 20% of male cosmetic surgery and all of them have had CoolSculpting first. So I kid them. I call it the gateway drug. They're coming in for CoolSculpting and then the next thing you know, I'm doing their [inaudible 00:00:51], their neck lift. But I'm dong that a lot on guys 50 to 70 years old, where they say, "You know, I'm a baby boomer. I'm starting to look like my dad. What can you do to get rid of this turkey gobbler or this waddle? Or what's with my eyelids hanging down?" So these are guys who would otherwise never have come into the practice.

When we published a study recently in the aesthetic surgery journal in which we looked retrospectively at three years of patients and we found that the average age of the male patient coming in for CoolSculpting was 45.6 years of age. We then broke it down and looked for nonsurgicals and surgicals and we've got some interesting findings. We have people coming in their 30s and 40s for CoolSculpting and then they're going on to have facials, fillers, and neuromodulators such as Botox, Dysport, or Xeomin. We're also having an older group, the 50- to 70-year-old guys that are coming in and they're having the facelifts, the eyelid lifts, and some of the nonsurgical body counturing and facial rejuvenation procedures. So it's truly across all ages, from about 30 to 70.

Are Men Becoming More Interested in Aesthetic Treatments?

Dr. Grant Stevens explores the reality of more men opting for both surgical and non-surgical procedures and treatments and the reasoning behind it.

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