Realself blog missed the point and the novelty of Pricedoc. A site that offers qualification transparency, patient feedback, pricing transparency with option of direct negotiation is a welcome step. The nation has been screaming for quality and pricing transparency from healthcare. When a site like Pricedoc tries to deliver such online features it gets trashed by those resistant to new paradigm shifts. There are many doctors who are prepared to deal directly with patient in need of care, do not fear qualification and outcomes transparency, and are prepared to offer pricing breaks to patients in need of such breaks. The perception that if it costs more it must be better is an old adage that has been milked by unscrupulous practitioners. If your services are better than show it to the public and the outcomes will support your higher price. Pricedoc seems to do just that, an open medical society where doctors compete with each other based on quality and price for the patient who is empowered to choose their provider and negotiate the price.
It is exactly such an open system as the Pricedoc site is pioneering that will attract the “cream” of medical community who can deliver quality care at competitive price. It is the “bottom of the barrel” providers who will shy away from qualification transparency and pricing disclosure. Kudos for Pricedoc for making a change in the old way of doing business, Boo for Realself blogger who missed the novelty and the imminent shift in health care.
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