They're positioning stars (Kate Bosworth, Eva Mendes, Halle Berry, Julianne Moore and Susan Sarandon) as different types of "stars" and asking us to identify with one of them and buy the corresponding product line. Great...
The way it's being positioned now is GROSS but, there is a "mathematical" formula that represents the measurements of what the human eye perceives as beautiful... I wrote an article on it once. Here's the gist:...
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