They're positioning stars (Kate Bosworth, Eva Mendes, Halle Berry, Julianne Moore and Susan Sarandon) as different types of "stars" and asking us to identify with one of them and buy the corresponding product line. Great except, what if, god forbid, I identify with Eva's "Sultry" line and I'm more in Halle's demo. Will the Rite Aid checker prevent me from buying it?
The way it's being positioned now is GROSS but, there is a "mathematical" formula that represents the measurements of what the human eye perceives as beautiful... I wrote an article on it once. Here's the gist:
"The ancient Greeks discovered that the key to beauty is about symmetry and even devised a simple formula for which proportions are perceived as most appealing to the human psyche. This precise mathematical equation (for all you geometry buffs it’s 1:1.618) became known as the golden ratio or the divine proportion and still holds true today.
Through the centuries, artists from all walks have incorporated these “ideal” proportions into their works. If you were to look closely at Michelangelo’s David, for example, you’d notice that his face is evenly divided into thirds. The upper third starts at the eyes and goes up to the hairline, the middle third goes from the eyes down to the base of the nose and the lower third from the nose to the chin. Likewise, Leonardo Da Vinci’s famed Mona Lisa’s ear is as long as her nose and the space between her eyes is precisely the size of one eye."
Recent comments
Posted to Revlon's Vital Radiance Flop on 16 Jul 2006
Posted to Beauty is a mathematical formula. And other lies. on 12 Jul 2006
The way it's being positioned now is GROSS but, there is a "mathematical" formula that represents the measurements of what the human eye perceives as beautiful... I wrote an article on it once. Here's the gist:
"The ancient Greeks discovered that the key to beauty is about symmetry and even devised a simple formula for which proportions are perceived as most appealing to the human psyche. This precise mathematical equation (for all you geometry buffs it’s 1:1.618) became known as the golden ratio or the divine proportion and still holds true today.
Through the centuries, artists from all walks have incorporated these “ideal” proportions into their works. If you were to look closely at Michelangelo’s David, for example, you’d notice that his face is evenly divided into thirds. The upper third starts at the eyes and goes up to the hairline, the middle third goes from the eyes down to the base of the nose and the lower third from the nose to the chin. Likewise, Leonardo Da Vinci’s famed Mona Lisa’s ear is as long as her nose and the space between her eyes is precisely the size of one eye."
Hmmmm...