Many brands currently on the market do a great job at addressing specific skin issues for different skin types. The are products out there for every skin type! The challenge is seeing through the advertising hype. When looking for a product for your specific skin type, look past the marketing at the actual ingredients. Do your research outside of the cosmetic company’s marketing spin to find out what ingredients are most effective for cleansing, treating, and coloring your specific skin type. For example, if you consistently react to specific products look at the ingredients to see what they all have in common and try to avoid this ingredient. A great way to narrow down what you may be allergic to is to go with a more natural product as they generally contain fewer ingredients overall. However, just because a product is natural doesn't mean you won't react to it. For example, many women with sensitive skin try mineral cosmetics and have a bad reaction. Often this reaction is due to a natural ingredient in many mineral cosmetic brands called bismuth oxychloride that can cause the skin to itch or break out. As with food, if you can isolate your ingredient allergy in your skin care and cosmetics you will be able to make wiser decisions at the make-up counter. In many cases, cosmetic companies will offer testers, samples, and money back guarantees for their products. Seek out these companies since they give you the opportunity to try before you commit to full sizes and stand behind their product's quality.