I wanted to try Latisse because I am getting married in September. I wanted thick, long lashes for my wedding and honeymoon. I bought a one month supply that has actually lasted me almost two months. I haven't used it every day. I'd say I remember to put it on about 3X per week. Now that I see the results I will probably start using it even more. This photo is at 7 weeks. The only drawbacks I've seen so far are that it is only temporary (the lashes go back to normal if you stop using it) and my eyes are always slightly irritated and red.