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Should Prescription Drug Advertising on TV Be Banned?
We're working on a story about a recent push by lawmakers to get direct-to-consumer prescription ads banned from TV, or at least much more tightly regulated.
Do you think they educate patients properly, or harm them by making unreasonable and dangerous promises? Here's some background discussion, recently posted on NYTimes.com
Thank you in advance for your time.
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1 Doctor Answer |
Asked by
Will-Lee
in NYC
+1
DTC advertising: Yes or no?
Many of these advertisements tend to use the equivalent of small print in legal agreements. Although many of them report side effects, they tend to do this in a dismissive manner at the end of the advertisement with rapid speech transmitted in a lower tone or volume than the body of the ad.
On the other hand, the USA is already very restrictive in comparison to other world markets. Coming to market in the USA is significantly more difficult and expensive due to the FDA. it is nearly...
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