What is the Mercator Tummy Tuck? Better Than Other Surgery Techniques

I am researching tummy tuck surgery. A local doctor is advertising the Mercator Abdominoplasty. The surgeon states; Rather than being an "Artistic Expression" (like many plastic surgeons would like to say about their work), the Mercator Abdominoplasty design uses rigorous lines of reference and measurement techniques to construct a surgical plan that conforms to the abdomen under scrutiny. This shortens the surgical time while improving results. Can you help explain this better?

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What is the Mercator Tummy Tuck?

There is NO specific technique by that name. Here is another example of someone trying to brand an long-standing operation done over a thousand times a day to make himself appeal to unsuspecting readers. As any casual research on Plastic Surgery will amply demonstrate, today's path to knowledge is strewn with pile after pile of BS, puffery and unfounded claims by some doctors making it hard to separate fact from fiction. But, as a rule, the fancier the term... more