Just a gimmick.

George J. Beraka, MD answers: Non-surgical laser that will literally melt fat (inches) in 2 weeks?

On twitter Zerona is marketing their laser device by saying "If you need to lose inches fast, try Zerona! It is a non-surgical laser that will literally melt fat (inches) in 2 weeks." Can you explain whether this claim is valid or provide insight on how a consumer is supposed to verify such?

George J. Beraka, MD
8 months ago

Hi!

There is no valid evidence for these claims.  Doesn't it sound too good to be true?  Why would experienced plastic surgeons be doing liposuction if this easy alternative was real?

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A: Zerona

Steven Wallach, MD
8 months ago

 The claims made by the company regarding Zerona are specious at best.  I have not seen any scientific evidence to support what is claimed.  Marketing is marketing.  

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