Applied it last night for 5 min. Burned a lot on cheeks but expected this since its acid. Washed it off using baking soda/water combo. Immediately noticed my R cheek had red/brown spots-almost like a rash-& my L cheek appeared to be missing spot of skin. Applied neospoirn & aquaphor. Woke up w/no change-skin is smooth still but discolored. Almost looks like discoloration is below surface, like it "bled" under skin. Today applied cortisone & more aquaphor. I'm Korean w/golden/tawny undertones.