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Non-surgical Laser That Will Literally Melt Fat (Inches) in 2 Weeks?

On twitter Zerona is marketing their laser device by saying "If you need to lose inches fast, try Zerona! It is a non-surgical laser that will literally melt fat (inches) in 2 weeks." Can you explain whether this claim is valid or provide insight on how a consumer is supposed to verify such?

Asked 31 months ago by Real Beauty News in Worldwide
Sort 13 expert answers by:
+3

Buyer beware!

Of course this is just a false advertising claim designed to convince the naive to pay for this treatment.  If such a claim were true, don't you think everybody and their sister and brother would have had this treatment already?
Richard P. Rand, MD, FACS
Seattle Plastic Surgeon
+2

Zerona does not "melt" fat but it can help patients lose inches.

Zerona is not magical nor is it science fiction. The scientific studies available regarding the latest generation of this device  (to those that take the time to review them), do support it's ability  to mobilize superficial fat and promote slimming. Earlier versions of this device were not very effective and many disappointments occurred. Like many other technologies, the Zerona device has improved and has been rigorously evaluated.  This is currently the... more
Mathew C. Mosher, MD
Vancouver Plastic Surgeon
+2

Zerona works

I am a Board Certified Plastic Surgeon in United States and in Canada. I have a busy and active body contouring practice offering many different types of liposuction as well as non-invasive body contouring options. One of the most interesting, successful and recent body contouring technologies that I have brought to my practice has been the Zerona Laser slimming device. Two weeks and six active treatments by the Zerona high influence, low level laser therapy device and over 90% of... more
R. Stephen Mulholland, MD
Toronto Plastic Surgeon
+2

ZERONA does work, but only moderately and is not for everyone

All the negative comments about Zerona should be temper with time since time will tell how effective it is and if it will be improved as the technology advances. It is like when Thermage first came out, every plastic surgeon in town jumped on the band wagon and heralded a great new skin tightening procedure. That was great marketing but the results were nonexistent. Nobody saw any improvement and it was painful. Then they said it takes 6 months to see results. That too never materialized... more
David Hansen, MD
Beverly Hills Dermatologic Surgeon
+1

Does Zerona laser work to melt fat?

I actually saw a presentation on this with data from a prospective clinical trial. A few things stood out: The 2 inches lost was a total of treating the abdomen, hips, and both thighs, so the reduction in each area was tiny but by adding them all together it sounds more impressive. The follow-up was very short so there is no information as to whether the effect lasts. There was no information presented about what exactly happens to the tissue in response to the treatment. The... more
Richard Baxter, MD
Seattle Plastic Surgeon
+1

Zero chance for this claim to be true

There is a ZERO chance that this claim is true! Peoples' fascination with science fiction goes back to Jules Verne in the late 19th century, Flash Gordon in the mid 20th, and Star trek and Star Wars in the late 20th century. Laser is king. We have laser teeth cleaning, laser wrinkle removal, laser hemorrhoid removal, laser hernia repair, laser liposuction etc. While my colleagues and I would love to be able to have medical diagnosis and treatment as easy as done by Dr. "Bones"... more
Peter A. Aldea, MD
Memphis Plastic Surgeon
+1

If it sounds too good to be true, it probably is

Those who advertise in such a fashion do so by taking advantage of the American tendency to want quick results without much effort. Even the best liposuction results take a few weeks to start to materialize and liposuction takes fat out of your body that you can see. Zerona sounds like an advertising gimmick to me and there are plenty of them in liposuction and other "fat removal" modalities.
John P. Di Saia, MD
Orange Plastic Surgeon
+1

Negative opinion of Zerona

I generally have a negative opinion of Zerona becasue I tend to see the patients who try it and don't like it. I rarely see a satisfied patient and it is difficult for me to judge given the limited access to it.
Otto Joseph Placik, MD
Chicago Plastic Surgeon
+1

Marketing is amazing

Don't believe everything you hear... or read! If they said you could lose 6 inches it would sound even more impressive. This is one of many novel procedures that has not been scrutinized or truly evaluated. If the company sticks around in another year and enough people have tried it, then we would have a shot at knowing the truth. Right now, it is just marketing.
Sirish Maddali, MD
Portland Plastic Surgeon
+1

Zerona

 The claims made by the company regarding Zerona are specious at best.  I have not seen any scientific evidence to support what is claimed.  Marketing is marketing.  
Steven Wallach, MD
Manhattan Plastic Surgeon
+1

Just a gimmick.

Hi! There is no valid evidence for these claims.  Doesn't it sound too good to be true?  Why would experienced plastic surgeons be doing liposuction if this easy alternative was real?
George J. Beraka, MD
Manhattan Plastic Surgeon
+1

Zerona claims are too good to be true

It is a wonder why marketing seems to always trump clinical data from studies. Since there appears to be no data available, and since most plastic surgeons haven't even heard of this "new" wonder treatment, one really has to ask themselves "is it too good to be true???" Probably. All of us answering this question certainly agree.
Ricardo Izquierdo, MD
Chicago Plastic Surgeon
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