Non-surgical laser that will literally melt fat (inches) in 2 weeks?

On twitter Zerona is marketing their laser device by saying "If you need to lose inches fast, try Zerona! It is a non-surgical laser that will literally melt fat (inches) in 2 weeks." Can you explain whether this claim is valid or provide insight on how a consumer is supposed to verify such?

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11 answers to “Non-surgical laser that will...”

A: ZERONA does work, but only moderately and is not for everyone

David Hansen, MD

All the negative comments about Zerona should be temper with time since time will tell how effective it is and if it will be improved as the technology advances.  It is like when Thermage first came out, every plastic surgeon in town jumped on the band wagon and heralded a great new skin tightening... more

A: Marketing is amazing

Sirish Maddali, MD

 Don't believe everything you hear... or read! If they said you could lose 6 inches it would sound even more impressive. This is one of many novel procedures that has not been scrutinized or truly evaluated. If the company sticks around in another year and enough people have tried it, then we would have a... more

A: Zerona

Steven Wallach, MD

 The claims made by the company regarding Zerona are specious at best.  I have not seen any scientific evidence to support what is claimed.  Marketing is marketing.  

A: Just a gimmick.

George J. Beraka, MD

Hi! There is no valid evidence for these claims.  Doesn't it sound too good to be true?  Why would experienced plastic surgeons be doing liposuction if this easy alternative was real?

A: Negative opinion of Zerona

Otto Joseph Placik, MD

I generally have a negative opinion of Zerona becasue I tend to see the patients who try it and don't like it. I rarely see a satisfied patient and it is difficult for me to judge given the limited access to it.

A: Does Zerona laser work to melt fat?

Richard Baxter, MD

I actually saw a presentation on this with data from a prospective clinical trial. A few things stood out: The 2 inches lost was a total of treating the abdomen, hips, and both thighs, so the reduction in each area was tiny but by adding them all together it sounds more impressive. The follow-up was very... more

A: Zerona claims are too good to be true

Ricardo Izquierdo, MD

It is a wonder why marketing seems to always trump clinical data from studies.  Since there appears to be no data available, and since most plastic surgeons haven't even heard of this "new" wonder treatment, one really has to ask themselves "is it too good to be true???" Probably. All... more

A: Miracle Melting of Fat

Theodore Katz, MD

This is just a modern day version of Snake Oil.  Check out snake oil salesmen on the internet (google it).  The technologies that are developed it appears the greater the tendency to "hype" and make a quick sale without regard to results.

A: Buyer beware!

Richard P. Rand, MD

Of course this is just a false advertising claim designed to convince the naive to pay for this treatment.  If such a claim were true, don't you think everybody and their sister and brother would have had this treatment already?

A: Zero chance for this claim to be true

Peter A. Aldea, MD

There is a ZERO chance that this claim is true! Peoples' fascination with science fiction goes back to Jules Verne in the late 19th century, Flash Gordon in the mid 20th, and Star trek and Star Wars in the late 20th century. Laser is king. We have laser teeth cleaning, laser wrinkle removal, laser hemorrhoid... more

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San Clemente - If it sounds too good to be true, it probably is
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