The contour thread lift uses barbed sutures through small needle punctures in the skin to tighten the face. It enjoyed initial popularity but was rapidly exposed as not meeting expectations. The company has since removed the contour threads from the market because it lacked any efficacy. The lifestyle lift is a branded procedure backed by aggressive marketing and sales. it is essentially a minimally invasive face lift done under local anesthesia with or without liposuction of the neck.