Latisse should be applied once every night

For optimimum results Latisse should be applied at bedtime every night. Most people see results in 8 weeks with full effects occuring at 16 weeks. It is best to apply it every day until this time, and then it may be possible to switch to a maintenance therapy such as once every other day depending on your physiology and response.

As far as your question regarding the eye, it is best to avoid getting the drug into the eye by applying it sparingly outside to the base of the lashes and dabbing excess fluid with a tissue. This helps minimize ocular side effects and irritation.