To my knowledge, the Lifestyle Lift is a "proprietary" procedure, which is to say that this company holds their procedure as a "trade secret."
The American Medical Association has come out against holding any medical procedure as proprietary and believes that this goes against the nature of the medical profession. I concur.
A Latin phrase comes to mind here, "caveat emptor," which translates to "buyer beware." This is a corporate practice of medicine, which for plastic surgery is ill-suited.
In my mind, Plastic Surgery is a personalized, problem-solving specialty that is founded on establishing and building patient relationships based on communication and trust. It is not that this isn't perhaps possible in the infomercial-marketing, commissions-based environment. But it's not likely (at least not likely to be consistent).
I could relate from experiences patients have shared with me their problems and dissatisfaction with this "procedure," but at the same time I am sure there are happy "customers" as well (do they call them patients when the Dr. doesn't isn't involved in the initial planning of your procedure?).
Cosmetic medicine is often "sold" based upon one or two great before and after pictures. But, understand that a few B&As do not make a great procedure. It takes being the optimal candidate for the procedure and having an honest communication with your surgeon about anticipated results to come to realistic expectations.
Shouldn't your surgeon be skilled and capable enough to individualize your treatment such that no one "cookbook" facelift is what you get, just because of the highly discounted fee the surgeon will collect due to the high marketing costs?
Bottom Line: Caveat Emptor (Buyer Beware). Choose a professional based upon that professional's skill, experience, reputation and open communication, not from an infomercial.
Hope this helps.
