Many branded mini lifts exist with snazzy names. 

They generally share several features:  incisions of a real facelift, with less pulling and deep restructuring.  Local anesthesia.  Inexpensive price.

Usually they are tied to a marketing campaign for which the doctor pays a fee to belong.  Doctors are not chosen by reputation or stature in the community.  They are chosen by a willingness to be associated with an advertising campaign.

A close look at the feedback reports on this website from these lifts shows a general trend:  you get what you pay for.  Although the facelift ratings are quite high relative to other procedures, it is typically the patients who paid $5000 for a facelift (this is not a typical fee for a facelift) who are most dissatisfied.  Chances are they were expecting full facelift results, and they did not receive them.  To the contrary, they often experience excessive scarring due to tight closures inherent in a minilift that pulls hard.

So do your homework, but you won't  get $20,000 facelift results for $5000.

Longevity per se of these lifts varies, but is generally in the order of a few years (plus the scars) rather than many years (well placed scars).