Before-after pictures should be taken with the same camera and lighting and have the same background. The photographs should show how long after the procedure they were taken. They should be taken from the same standardized angles.
Some before-after results are literally taken in the surgery room, obviously not an indication of how the patient will look at 6 months to one year. Pictures taken shortly after surgery will have swelling that often makes the results look better. Photos taken with different lighting can also make the after picture look better (or worse). Bodybuilders who slim down before competitions will appear to have obtained near miraculous ab sculpting results. Buttock "lift" patients will appear to have obtained fantatstic results... at least at the first week after surgery. Well lit after pictures show miraculous facelift rejuvenation results. Computer photoshopped pictures can show amazing results and you might never know they had been altered.
Esteemed publications now are very picky about medical photography. Many of the pictures you see in advertisements and on many websites would not pass muster because they are misleading or lack the elements above.
When you see the before and after views looking as though they had been taken at different angles, when the duration of time between the photos is not given, or under different lighting, those pictures should be suspect.



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