Below are web marketing resources that we plan to continually update with the help of partners.
Reputation management
- Googling ourselves - What Physicians Can Learn from Online Rating Sites (NEJM, Jan 2010) by Shaili Jain, M.D.
- In the future we'll all have online reputation scores (provocative blog post)
Google ad buying tips
- Real-Life Lessons in Using Google AdWords (NYTimes). Good intro to the world of Google ad buying
Search optimization - free tools
- Use Getlisted.org to see if you are listed in free local search engine results
- Check out how your website compares to your competition using this excellent free tool Open Site Explorer
- What content should you add to your website? Use this free Google keyword tool to see how people search.
- Are you being told linking off your website is bad? Well, that's bad advice. 5 reasons you should link to others
Social media
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Marketing your medical practice: buying attention vs. earning trust.
This is an article posted by RealSelf President Tom Seery, detailing his opinion that building trust is the key to acquiring new patients from the web.
- The Social Media (r)evolution: your time is now (Brian Solis) explains how four in five US online adults use social media and participate in social networks
- Can social media drive customer leads asks the author of Socially Challenged; one response: "social gives us is this other tool to be able to communicate with people in a safe environment that people trust to get them into the funnel"