Star-Studded Latisse Event Raises Money for Make-a-Wish

Allergan introduced the "Latisse Wishes" campaign at a star-studded charity event last week in Hollywood, California. Celebrities Brooke Shields, Marisa Tomei and Mandy Moore attended the benefit to express their support for Make-A-Wish, the non-profit organization that aims to grant wishes for suffering children.

Latisse is Allergan's latest offering and the first drug to be approved by the FDA for the treatment of hypotrichosis, a condition characterized by inadequate eyelashes. The Latisse Wishes campaign was launched with a $500,000 initial contribution to Make-A-Wish.

Hollywood beauty expert and participant Anastasia Soare enthusiastically expressed her support, saying "I constantly work to help make women's beauty wishes come true, and now we can help children's wishes come true through the LATISSE™ Wishes campaign."

The Make-A-Wish foundation was chosen as a beneficiary for Allergan's campaign, and the superstitious "blowing on an eyelash to make a wish come true" provides a clever marketing strategy, backed by philanthropy.

The campaign is encouraging consumers to help double the donation amount by visiting www.Latisse.com and registering their support. From now until the end of the year, Allergan will donate 5 dollars for each new registration, up to one million dollars.

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