Also try: Restylane
Maker of Restylane decides to advertised direct-to-consumers with Hottest Mom Campaign. Trying to include viral marketing with a youtube video (below).
Medicis Pharmaceutical Corporation, which makes medical and aesthetic products for the skin, introduced a multimedia campaign this week to promote Restylane, a dermal injection that reduces the appearance of wrinkles. It is the first time that the company, which says that Restylane is the top-selling in its category, has marketed the product directly to consumers...
A second component of the campaign is a video skit on YouTube, capturing a woman's 50th birthday party. While her son compiles a video birthday card, the mother is caught on a couch smooching with a younger man.
Contests, YouTube and Commercials Converge for Skin Product
Source: New York Times (requires registration)
Tom
Submitted by Tom from RealSelf on August 1, 2007 - 3:38pm. Viewed 973 times
8/1/07
I think it's fun. Yes a little campy but still fun concept. Wish they hadn't used a model with implants though
8/2/07
I think this is fun. Europeans are always pushing the envelope when it comes to commercials and advertising, and I think it's great that Americans are following suit and adding a light-hearted human element such as the one seen here, to commercials. Much better than watching a close-up of some model's face, post Restylane, glide across the screen. Go hot moms!
6/5/08
Hilarious! Although it's totally obvious that the make-out session is a fake...