Is Invisalign's Disney promotions undermining the expertise of a doctor, or the choice of a parent?

  • Megan P
  • 2 years ago

In this article (click here), in the last paragraph down you will read "Because Invisalign Teen is sponsoring the event, there will be doctors there to examine whether kids can switch to Invisalign braces." The event being referred to is a free concert being put on by Radio Disney. The word "switch" implies that the kid is already in another form of treatment, ie traditional braces.

This leaves two questions:

1) Could this create conflict between a parent who chose traditional braces for one reason or another and a child who sees the marketing information and now wants to switch?

2) Is this kind of promotion undermining the expertise of the doctor the child is already seeing for care?

It would be interesting to know what diagnostic tools will be used to asses if the child is a candidate for this switch. Will x-rays and dental impressions be taken at the concert?



Comments (1)

While looking into this I was forwarded the following response from an Invisalign Regional Manager regarding the article/concern referenced above. In an effort to present the most clear picture possible I thought I would share his words directly:

"I may be able to provide some insight into this event as there was an official Next Big Thing tour stop in St. Louis on September 24th.  What you have seen is correct in the sense that Invisalign Teen is a title sponsor of the Disney Next Big Thing event, and as was the case in St. Louis as well as other tour stops, we did have a few of our top Invisalign teen orthodontists on site.  The purpose of having the doctors on site definitely was not to try to identify individuals already involved in orthodontic treatment and try to convince them to switch to aligners so I think it is unfortunate that it was portrayed that way in the email below.  We had representatives from Gold PR on site, both of my St. Louis Territory Managers to help manage traffic and guide curious teens and/or adults through the various games or activities going on in the booth.  We wanted to have experienced orthodontists in the booth to answer clinical questions, dispel myths about Invisalign, etc.  Of course, this was also our chance to promote a few of the area’s top Invisalign teen providers (carefully chosen by myself and the Territory Managers based on experience with Invisalign Teen as well as continuing education) so they can promote their respective practices, hand out business cards."