Submitted by hott_chikita on April 19, 2007 - 12:04pm. Viewed 1067 times
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- Reviews and opinions
Dove are a bunch of HYPOCRITES!
Was it worth it?
Percent of consumer reviews saying "Yes":
87% Breast implants
86% Tummy tuck
85% Pixel laser
83% Invisalign
82% Blepharoplasty
81% Smart Lipo
79% Facelift
75% Lasik
74% Botox
73% Permanent makeup
71% Rhinoplasty
70% Deep FX
70% Fraxel Repair
68% Active FX
66% Chemical peel
64% Juvederm
61% Restylane
61% Perlane
58% Sculptra
56% Liposuction
54% IPL
53% Radiesse
52% Fraxel Laser
50% Accent XL
49% Mesotherapy
40% Lifestyle lift
40% TITAN
37% Thermage
37% Lipodissolve
33% Brite Smile
18% Velashape
18% Velasmooth
14% Thread lift
4/5/08
i think dove is brilliant. they are taking on stereotypes and challenging everyone to think about beauty in a more accepting way.
5/10/08
you may be interested in my post about the latest Dove campaign for real beauty controversy
6/23/08
As with any big corporation, you're going to see some cracks in the mirror. I agree that having Axe in the brand portfolio certainly would appear at odds with the Dove campaign. But let's remember--these big companies have huge market research budgets and they're responding to consumer demand. There is a consumer for Dove just as there is a consumer for Axe. And if the marketplace deems Dove as misrepresenting its stance or in any other way trying to manipulate the consumer, it will play out at the cash registers.
Personally, I give Unilever credit. Not only for the Dove campaign (which also had a pretty impactful video that spoke to and challenged the media influences on young girls relative to the beauty industry), but also for the Suave campaigns. Unilever has been the only major cosmetics company to invest so heavily in major ad campaigns that target the unattainable aspirational images we see on a daily basis. Likewise, they've targeted (with Suave) higher-priced "commodity" hair and body care products, and most recently attempted to pull a bit of the gauze off the ad-world perception that moms are always so pulled together & pretty.(Believe me, none of the moms I see at school pick-up look like their models, but it's a start)
Given what goes into creating an ad campaign and all the masters that must be bowed to in the process, it's amazing that the Dove campaign left the initial storyboards. And truly, they've gotten the conversation started on a fairly controversial subject in beautyland--that in and of itself is game-changing. I guess we'll just have to stay tuned...
6/29/08
i think most big companies think WE are stupid,everything is down to advertising hype,and the beauty bussiness has to be the worst.
they make the most outlandish claims and we tend to go along with it.