RealSelf.com is a social media and review site for anti-aging and personal beauty.
We empower consumers to share experiences and help each other find the right anti-aging & personal beauty solutions: products, treatments, therapies and lifestyle choices. RealSelf Reviews address everything from a spa facial to a face-lift. RealSelf Expert Answers are offered by dermatologists, surgeons, sytlists, and beauty profesionals
48 million U.S. consumers are interested in products and services that reduce, prevent, or reverse signs of aging. RealSelf.com brings transparency to the consumer experience of navigating loosely regulated, often over-hyped choices. RealSelf.com helps consumers find solutions that are really "worth it."
Consumers find it challenging to get a clear understanding of the benefits offered by products or services claimed to have “anti-aging” effects.
Our understanding of consumers is that they go online to get more information, but become frustrated by the repetitive marketing messages, always-positive testimonials, and lack of real consumer guidance and voice.
Just like travelers who rely upon reviews to choose the right hotel, consumers evaluating expensive and unfamiliar anti-aging products and services want to go beyond the brochure. They place a premium on authenticity, multiple opinions, and true experiences. Early indications suggest that the reviews on RealSelf.com are trusted and deliver on these needs.
A few months ago we closed our seed financing round with top-tier angel investors. Leading the round are 3 internet media executives:
- Richard Barton, CEO of Zillow.com and former CEO/founder of Expedia
- Bill Gossman, CEO of Revenue Sciences
- Nick Hanauer, Partner at Second Avenue Partners (former Chairman aQuantive)
There are thousands of sites, from spam to paid placement guides, which in some form cover anti-aging treatments, products, or therapies. A few legitimate one’s include more.com, realage, and DailyStrength.
Here are additional logos and images
Examples of RealSelf.com content
RealSelf Reviews
Sculptra was not worth it
“I am writing this because I know it's easy for all of us to get swept up in the promises of the new great thing … I hope you will learn from my experience and use a product that has a better reputation.”
http://www.realself.com/review/sculptra-sucksTummy tuck was worth it
“After having 3 kids my body was still in good shape, but after giving birth to twins (weighing over 13 lbs. between the two of them!), I needed serious help…”
http://www.realself.com/review/results-amazing-0
RealSelf Expert Answers
Video: There are a gazillion hair products out there! Can somebody give me the scoop on what to use?
Expert: Romi Cortier
http://www.realself.com/beauty-tip/gazillion-hair-products“First and foremost, use a broad spectrum UVA/UVB - SPF 30 sunblock daily on your face…”
Expert: Dr. Jeannette Graf
http://www.realself.com/beauty-tip/three-simple-ways-prevent-age-spots“The best way to remove the stigma is for those who have had cosmetic work done to share their experiences – so in part it is the responsibility of each patient to contribute….”
Expert: Dr. Sara Wasserbauer
http://www.realself.com/beauty-tip/when-you-look-good-you-feel-good
Launched: October 2007
Beta release: June 2006
Location: Seattle, Washington
Employees: 5 (meet the entire team)
Activity:
- Visitors have cast over 4,000 votes for content considered "helpful"
- Over 1,500 answers by medical experts and beauty professionals
- Thousands of conversations and reviews
Business model: Display advertising, sold by third party ad networks