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The RealSelfer Blog - Founder of RealSelf.com talks about the company and trends in the aesthetics industry

The RealSelfer Blog

Founder of RealSelf.com talks about the company and trends in the aesthetics industry


Uninspired marketing: Lipstick on a pig

Also try: lipstick
Sep 18, 2008
miss-piggy.jpg

Beauty product PR releases that grab my attention are usually for unintended reasons.  Case in point is today's announcement by Hot Pants Cosmetics for a lipstick named after Senator Obama and Governor Palin.

I found the announcement depressing.  Do we have to commercialize everything? Now it's sound bites, before it was altruism

Perhaps this is the last piece of incontrovertible evidence that we've entered a New World Order suggested by conspiracy theorists.

You may get something more meaningful from reading about Hot Pants decision to rename 2 lipsticks (un)inspired by the media coverage associated with lipstick on a dog/pig.  So here is the blurb:

In 1988 the phrase “Read my lips, no new taxes” became an overnight sound bite. Two decades later Governor Sarah Palin and Senator Barack Obama both made reference to lipstick within a two-week timeframe.

So it seems fitting that lipstick continue to play a role in the electoral process. Miami-based Hot Pants Cosmetics is launching two limited edition shades in honor of Governor Sarah Palin and Michelle Obama. Palin Pink™ and Obama Berry™ Lip Lust ... Hot Pants renamed best-selling shades of its Lip Lust gloss in Baby Shimmer Pink and Berry and created new labeling in honor of this year’s lipstick-infused campaigns.

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Aside from the "wow, look at me!" attempt to get 15-minutes of publicity, that's really bad marketing. Politics are so divisive; no need to divide your consumer base too! I know I wouldn't buy Palin Pink (tm) just on principle.

So, when are they releasing the GHW Bush "Read My Lips" invisible lip gloss? Surely they're not passing up THAT opportunity?

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