National Cleavage Day: Top 5 States In Search of More Cleavage

MakenzieR on 30 Mar 2012 at 4:00pm

National Cleavage DayHave you heard about the latest holiday? Today is National Cleavage Day, a day when women everywhere are supposed to embrace and showcase their assets to "solemnise women's independence and power in all facets of life, from their careers to their relationships to their own destiny" (that's an actual statement from the folks at Wonderbra).

We got curious, and wondered which states are most interested in boosting their bosoms. It turns out the state most interested in serious cleavage enhancement is probably not flaunting anything.

According to the RealSelf Interest Index*, Utah shows the highest interest in breast augmentation.

Since Utah is about 2/3 Mormon, you likely won't see much cleavage on display today or any other day -- modest clothing is part of the religion. 

The other top 4 states are traditionally "red states," too, though none of them have the same religious affiliations. 

To see who's most interested in enhancements, our team looked at millions of searches on RealSelf by geographic location. This reveals what's trending and trailing for every city and state.

Top 5 states searching for breast augmentations:

1. Utah (+53% above national average)

2. Arkansas (+36%)

3. Mississippi (+35%)

4. Minnesota (+37%)

5. Missouri (+33%)

5 Least Interested States:

1. Washington DC (-37% below national average)

2. New York (-31%)

3. New Jersey (-30%)

4. Connecticut (-29%)

5. Maryland (-26%)


Would (or do) you celebrate National Cleavage Day? 


*A note on the RealSelf Interest Index: We calculate the index by looking at our search data from millions of consumers that visited in the past quarter. We look at total searches for a topic, and then create an expected search volume for each geographic location. We then evaluate actual searches by topic and by location of the site visitor. The comparison of expected vs. actual searches, thus, serves as way to see positive or negative variances with the average.

The Interest Index is forward looking and reflects what’s popular now, and which treatments may be elected in the future.  It does not represent the volume of actual procedures performed or total search volumes.

Photo credit: Saša Prudkov/Deposit