So it appears the new catch-word in beauty marketing is "truth". Intelligent Aesthetics (developed by Northeast Dermatology Aesthetics) is a new dermatological skincare line whose tagline is "Truth-based Skincare" along with "The end of False Hope". Sounds like someone's talking my language. But then, Cosmedicine's tagline is "Truth is Beauty". It starts to beg the question, "why should I trust you?"
Ever since Jan Marini came out with her Age Intervention Enlighten formula--along with the newsflash that no, not wrinkles, but discoloration is even more visibly a first sign of aging, I've been all over skin brighteners. So I was happy to see a report on brighteners in Elle UK in their May '08 issue.
Skin lighteners which include hydroquinone occasionally have some negative reports about their long term effects, but Meladerm claims to be safer way to address a wide array of skin damage:
Meladerm represents it's active ingredients of kojic acid and alpha-arbutin as a more natural means of addressing these skin conditions. But before you run out and buy a year's supply of Meladerm, note that Meladerm usage is not necessary over the long-term as a skin lightener. The company states that Meladerm efficacy "plateaus" after 3 or 4 months. Meladerm manufacturer Civant Skin Care stated in a note to RealSelf.com that "Rather than ‘milking’ customers as some companies will do, we are honest in stating that the product does not have to be purchased indefinitely."
Interesting post over on The Beauty Brain today about Meladerm, a skin lightener. The question is whether Meladerm is safe for long-term use. The interesting thing about the response quoted below is how the company that makes the product admits that use should be discontinued after three or four months because effects tend to "plateau."
First about the ingredients:
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