One of Revlon's most important product launches has been a total failure.
Revlon Vital Radiance is a color cosmetics line for women over 50 (the fact I'm explaining this probably tells you the magnitude of the problems with the brand).
Consumers haven't flocked to it in droves. Instead it sat on store shelves this Spring which, in part, led the company to report very disappointing financial results for the past quarter.
Coppertone and a number of sunscreen makers were sued for making unsubstantiated and misleading product claims. The plaintiffs cited several interesting examples of these "misrepresentations":