Pink diet patch: marketing cute to get sales
The overtly cute marketing caught my attention for weight control patch called the Pink Diet Patch. The Pink Diet Patch is marketed to younger women looking to lose weight discretely with the application of an herbal pink patch.
What's in the Pink patch? A strange brew. Fucus Vesiculosus (a seaweed), 5-HTP (a neurotransmitter), Guarana (a source of caffeine for some soft drinks), Zinc Pyruvate, Yerba Mate, Flaxseed Oil, Lecithin, L-Carnitine.
I can't say anything about the efficacy, but it's really irksome to see their promotional materials using incredibly skinny models and statements that it can work miracles far beyond dropping pounds:
Don't pretend you don't know about the tragedies that can befall women later in life. Protect yourself and be one less victim! Put on the Pink Patch, and you can reduce your chances of getting breast and ovarian cancers, boost your immune system, and cleanse your liver and kidneys. That's it! That's all you have to do. That's Pretty with Pink
Does this bother anyone else or do I need to take a chill patch?
UPDATE, PLEASE READ! I've received a ton of requests (below) to cancel your Pink Patch order. As mentioned, I have NO AFFILIATION with the PInk Patch company. Here is contact information I've found online for contacting Pink Patch. I welcome updates or suggestions on better contacts
PINK PATCH UK:
Company Number: 5294475 Registered in England & Wales
Registered Office: Cherrytree (Suite 2) Union Road Nether Edge Sheffield S11 9EF
Customer Service Number: 0845 603 6469
Customer Service Email: customercare@thepinkpatch.co.uk
Customer Service Address: The Pink Patch PO Box 99 Sudbury, Suffolk CO10 6SNPINK PATCH US:
1-866-468-3300
Monday - Friday
8 AM - 6 PM ESTThe Pink Patch
500 Bic Drive
Bldg #4 Ground Floor
Milford, CT 06461
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unregistered guest
23 Feb 2008
no it's not just you! i agree completely with you that their statements and verbiage through out the whole site is really irritating...
unregistered guest
7 Mar 2008
Like many women around the world, I'm hoping to drop that winter weight that is so easily gained under the safe sanctuary of baggy sweaters and comfy trousers. I want to wear my summer clothes without feeling self conscious and exposed. I saw the ads for the pink diet patch and am so tempted by its wondrous claims, but surely if it was that simple, everyone would be doing it? I would love to know if anyone has actually tried it, good or bad feedback would be most appreciated! I would agree with Ms Seattle in that they are peddling their product by preying on the fears and insecurities of women... but if it works.... oh gosh vanity vs morality!
unregistered guest
23 Mar 2008
i've also tried the patch. it did nothing for me. all i got was alot of headaches from using it. didn't work for me.
unregistered guest
23 Mar 2008
I tried the patch, but I am feeling hungry everytime and I want to eat only sweet, ice cream, candies, cookies. Why I am worry?, because in my life never I ate that, and my doctor said what I am not diabetic, for all that I don't want receive more your shipments. Tks
unregistered guest
23 Mar 2008
really?? its really not that offensive! come on, what do you want them to advertise with, heavy women? pink patch sounds like its got ingredients that help for wieght loss but i'll listen to the people here who tryed it already
unregistered guest
24 Mar 2008
the patch does not work and you can,t get the office to cancal it so please don,t try it
unregistered guest
26 Mar 2008
Its a great marketing campaign! I am in no way saying that it did not make me want to kick kittens but they are praying on the young girls and that has nothing to do with age. Alot of women are going to be irked by this ad, its because you are not in the demograghic. They use skinny models because most ads use envy as a selling point. The use of herbs is just another strategy appealing to the fad of if its not straight out of the earth its not good for you. Many of the natural ingredients have boon proven to help with depression and in many cases people over eat and tend not to exercise when depressed. I am in no way saying that thus patch is going to help to depression. Just a thought.
unregistered guest
27 Mar 2008
Please, cancel order and membership effective, "IMMEDIATLEY" ! Thank You For Your Promptness. My Customer Number 751085 Order Number NIC941211
unregistered guest
1 Apr 2008
THE ALLI PILLS WORK buy them at walmart or walgreens take 2 a day eat a sandwich and fruit the whole day don't eat fat foods because you will shit real nasty sorry to be blunt..i have taken them for 2 weeks and lost 6 inches off my waist very good product
unregistered guest
4 Apr 2008
Please cancel all further orders. All I wanted to do was eat chocolate and I am not that fond of plain chocolate. I was very jittery and counld not sit still. Thank You for allowing me to try your product and I was hoping it would work for me but I guess I will just have to keep on cutting back on my calorie intake. Again THANK YOU for allowing me to try your product but please cancel all orders. Sincerely , Order Number: #986033 Shipped To: Christy Gowin Shipped Date: 03/26/08